Lovesac: From Basement Bean Bags to a $700M Tech-Enabled Furniture Business with CEO Shawn Nelson

In this episode of the After Earnings podcast, host Katie Perry sat down with LoveSac CEO Shawn David Nelson to discuss LoveSac's success as a modular couch company whose products are designed to adapt and grow with users. They emphasize LoveSac's unique approach in researching target demographics and operating like a consumer packaged goods brand. They also break down the company’s partnerships with Best Buy, online sales strategies, upcoming innovations, lessons from store openings, future plans for LoveSac, and more.

TIMESTAMPS 

00:00 Start

01:05 The story of LoveSac

03:06 The power of reputation and a product that grows with you

04:56 The modular couch and a product designed for life

07:31 What separates Lovesac: research, understanding, and operating like a CPG brand

09:14 The target demographics

13:12 Highlighting earnings success and what’s changed

15:02 How the name for LoveSac came about

20:08 Taking on online sales and going through cycles

22:36 Partnerships with Best Buy and the sell tech behind it

25:49 New innovations coming down the line

31:04 His book: Let Me Save You 25 Years

33:05 How a big lesson learned to opening their own store

34:57 What’s next for LoveSac

$LOVE 

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