Life360: Trolling TikTokers, Privacy vs. Safety, and the Future of Location Sharing with CEO Chris Hulls

Katie Perry and Austin Hankwitz interview Chris Hulls, CEO of Life360, an app for family location tracking. Chris discusses the company's strategies, including a successful TikTok campaign with 7 billion views, and their monetization approach, where only 13% of users are paid subscribers. He emphasizes Life360's core values, security measures, and plans for expanding services to seniors. Chris shares insights on his leadership style, influenced by his military background, and how he turned a teen-led campaign against the app into a successful engagement strategy. The episode concludes with plans to extend Life360's services to aging parents, showing the app's broad future potential.

$LIF 

00:00 START

01:20 Meet Chris Hulls, CEO of Life360

02:33 The Origin of Life360

05:13 Life360's IPO Journey

10:31 Data Privacy and Security at Life360

14:43 Monetization and User Data

21:50 Future Plans and User Benefits

23:41 Free vs. Paid Services

24:10 Family Safety Features

24:49 Expanding User Base

26:56 Senior Care Solutions

31:15 Leadership and Core Values

33:17 TikTok and Teen Engagement

39:23 Military Influence on Leadership

42:02 Final Thoughts and Reflections

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