How e.l.f Beauty Succeeds Against Celebrity Brands like Fenty and Rhode with CEO Tarang Amin

Austin Hankwitz and Katie Perry spoke with e.l.f. Cosmetics CEO Tarang Amin about the company's impressive stock performance and innovative marketing strategies. They dive into e.l.f.'s history, expansion into skincare, and commitment to affordability and quality. The episode highlights the company's diversity initiatives, inclusive culture, and strategic use of data, concluding with Tarang sharing his entrepreneurial roots and core business lessons. (P.S. You will learn all about Austin's skincare routine.)

$ELF

00:00 START

01:07 The Rise of e.l.f. Cosmetics

03:47 Balancing Quality and Affordability

05:17 Influencer and Community Engagement

09:18 Innovative Marketing Strategies

18:35 Retail Expansion and Future Growth

20:16 Proactive SKU Management

21:06 Notorium Acquisition and Expansion

23:18 Skincare Routines and Product Recommendations

25:54 Leveraging Data for Business Strategy

28:40 Board Diversity and Corporate Values

35:41 Entrepreneurial Lessons from Immigrant Roots

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