Celsius Holdings: Building a Billion $$ Brand & the 3-Horse Energy Drink Race with CEO John Fieldly
Celsius Holdings CEO
Hosts Katie Perry and Austin Hankwitz sat with Celsius CEO John Fieldly in the latest episode of After Earnings. Together, they discussed Celsius's success in building a strong brand identity, expanding market share, and leveraging data analytics to connect with consumers and drive company growth. John emphasized the impact of PepsiCo's $550M investment, product innovation, and aligning with influencers and brands like Jake Paul and Inter Miami.
$CELH
00:00:00 START
00:03:11 Celsius’ growth story
00:06:26 Selecting which sports brands and personalities to partner with
00:10:56 How Celsius was able to capitalize on the “living fit” trend successfully
00:13:02 The process of product development
00:17:00 Growth levers from Pepsi’s $550M investment
00:23:45 Pricing strategy for entering new markets
00:26:10 Stepping in as Celsius’ new CEO
00:33:04 Deepening the relationship with retail investors
After Earnings is brought to you by Stakeholder Labs and Morning Brew.
Follow Us
TikTok: AfterEarnings
Instagram: AfterEarnings_
Youtube: @AfterEarnings
Reach Out